branding

Navigating the Complex Buzzwords Behind an ‘Ethical’ Bag of Coffee

You’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers typically make, you figure it might be...

2023.10.16

brandingcertificationsColumnsconsumer trendsdirect tradeeconomic sustainabilityenvironmental sustainabilitygroceryMarketingsingle-originSpencer M. Rossコーヒー

Whole Foods Rebrands House Coffee Line, Drops Allegro Name

Amazon subsidiary Whole Foods Market this week introduced a rebranding to its core in-house bagged coffee lineup, moving away from the Allegro Coffee name in favor of the Whole Foods...

2023.10.04

Allegro CoffeeAllegro Coffee RoastersAmazonbrandingBusiness OperationscertificationsCoffee Quality InstituteCorporateCraft/OperationsIndustryKelly AmorosoMacroMarketingPlains/RockiesProductsQ CoffeeRetailRoastingUnited StatesVSSWhole FoodsWhole Foods Sourced for Goodコーヒー

At 30, Brazilian Coffee Coop Expocacer Rebrands, Expands Specialty Focus

One of the world’s largest coffee producer cooperatives, Brazil’s Expocacer, has rebranded with a new name and a focus on more sustainable agriculture and differentiation in the global specialty coffee...

2023.09.07

brandingBrazilBrazil Designation of OriginCerrado MineirocooperativesCorporatedesignation of originExpocacerFarmer Issuesgreen coffeeIndustryInternationalMarket NewsMarketingMinas GeraisOriginPatos de MinasPatrocínioRicardo BartholoSimão Pedro de LimaSouth AmericaSustainabilityコーヒー