branding

Whole Foods Rebrands House Coffee Line, Drops Allegro Name

Amazon subsidiary Whole Foods Market this week introduced a rebranding to its core in-house bagged coffee lineup, moving away from the Allegro Coffee name in favor of the Whole Foods...

2023.10.04

Allegro CoffeeAllegro Coffee RoastersAmazonbrandingBusiness OperationscertificationsCoffee Quality InstituteCorporateCraft/OperationsIndustryKelly AmorosoMacroMarketingPlains/RockiesProductsQ CoffeeRetailRoastingUnited StatesVSSWhole FoodsWhole Foods Sourced for Goodコーヒー

At 30, Brazilian Coffee Coop Expocacer Rebrands, Expands Specialty Focus

One of the world’s largest coffee producer cooperatives, Brazil’s Expocacer, has rebranded with a new name and a focus on more sustainable agriculture and differentiation in the global specialty coffee...

2023.09.07

brandingBrazilBrazil Designation of OriginCerrado MineirocooperativesCorporatedesignation of originExpocacerFarmer Issuesgreen coffeeIndustryInternationalMarket NewsMarketingMinas GeraisOriginPatos de MinasPatrocínioRicardo BartholoSimão Pedro de LimaSouth AmericaSustainabilityコーヒー