consumer trends

Two-Thirds of Americans Said They Drank Coffee Yesterday, NCA Report Finds

Coffee has retained its spot as the most popular commercialized beverage in the United States, with 66% of U.S. adults saying they drank it within the past day, according to...

2026.04.15

consumer trendsCraft/OperationsDig InsightsIndustrymarket researchMarketingNational Coffee AssociationNational Coffee Data TrendsProductsRetailRoastingUnited Statesコーヒー

Study: ‘Default Nudge’ to Oat Milk Reduces Carbon Footprint of Cafe Drinks

Making oat milk the default option for cafe drinks while still offering cow’s milk sharply increased the share of plant-based milk use in real-world testing, according to a new...

2026.04.11

Business Operationscarbon footprintconsumer trendsdairy milkIndustryMarket Newsmilkoat milkplant-based milkPlymouth Marjon UniversityresearchRetailscienceSustainabilityコーヒー

Square Report Says Coffee Shops Are the Leading Local Business Connectors

New data from Square suggests coffee shops do more than cultivate community within their own four walls. They may also help knit nearby businesses together. In a new “Local...

2026.03.23

Business Operationsconsumer trendsIndustrymarket researchpoint of saleRetailSquareUnited Statesコーヒー

Report: U.S. Coffee Shop Coffee Prices Are Rising

Hot coffee and cold brew prices on U.S. coffee shop menus are rising rapidly, according to new private point-of-sale data spanning tens of thousands of cafes. The restaurant and cafe...

2025.09.29

Business OperationsCalifornia/Pacificcoffee pricesconsumer trendsIndustryMarket NewsMidwestNortheastNorthwestPlains/Rockiespoint of salepricesRetailsoftwareSouth/SouthwesttariffstoastUnited Statesコーヒー

Cold Coffee Ruled This Summer, New NCA Market Report Finds

Hot summer temperatures throughout the United States resulted in increased consumption of cold coffee, bottled water and soda, according to the latest consumer trends report from the National Coffee Association...

2025.09.10

Business OperationsCalifornia/Pacificcold brewconsumer trendsCorporateIndustryMarketingMidwestNational Coffee AssociationNational Coffee Data TrendsNortheastNorthwestPlains/RockiesProductsRetailSouth/SouthwestUnited Statesコーヒー

Cold Coffee Ruled This Summer, New NCA Market Report Finds

Hot summer temperatures throughout the United States resulted in increased consumption of cold coffee, bottled water and soda, according to the latest consumer trends report from the National Coffee Association...

2025.09.10

Business OperationsCalifornia/Pacificcold brewconsumer trendsCorporateIndustryMarketingMidwestNational Coffee AssociationNational Coffee Data TrendsNortheastNorthwestPlains/RockiesProductsRetailSouth/SouthwestUnited Statesコーヒー

Study: Coffee Extends Its Lead as Top US Caffeine Source

People in the United States are consuming more caffeine than they were a decade ago, with coffee extending its grasp as the dominant dietary source of stimulant, according to a...

2025.01.22

Applied Food Sciencescaffeineconsumer trendsCorporateenergy drinksIndustryInstitute for the Advancement of Food and Nutrition SciencesKeurig Dr PepperKraft Heinz CompanyMarket NewsRed Bullresearchscience healthコーヒー

Report: Matcha, Oat Milk and ‘Functional’ Ingredients on the Rise in US and Canada

Payment and business technology giant Square recently analyzed millions of transactions across the United States and Canada to discover coffee consumer trends. Prominent findings included increases in out-of-home coffee purchasing,...

2024.10.10

Business Operationscollagenconsumer trendsfunctional coffeeingredientsmarket researchMarketingoat milkpoint of saleprotein boostersresearchRetailSquareコーヒー

Report: US Out-of-Home Coffee Drinking Highest Since Pre Pandemic

Coffee consumption outside the home has reached its highest level since January 2020, according to the latest edition of the United States National Coffee Association‘s biannual consumer trends report. Based...

2024.09.23

Business Operationsconsumer trendsCorporateCraft/OperationsIndustryMacroMarket Newsmarket researchMicroNational Coffee AssociationNational Coffee Data TrendsresearchRetailRoastingUnited Statesコーヒー

Report: 45% of US Adults Said They Drank Specialty Coffee Yesterday

Consumption of specialty coffee in the United States is on the rise, driven by younger consumers, according to the latest report from the National Coffee Association and the Specialty Coffee...

2024.06.13

consumer trendsIndustryMacroMarket Newsmarket researchNational Coffee AssociationNCA National Coffee Drinking TrendsProductsRetailRoastingSpecialty Coffee AssociationsurveysUnited Statesコーヒー