consumer trends

Report: Daily US Coffee Consumption Hits 20-Year High

Daily coffee consumption is up to a 20-year high among United States adults, with more than two thirds (67%) of people saying they drank coffee within the past day, according...

2024.04.12

consumer trendsCorporateIndustryMacroMarket Newsmarket researchMarketingNational Coffee AssociationNational Coffee Data TrendsProductsresearchRetailRoastingUnited Statesコーヒー

Navigating the Complex Buzzwords Behind an ‘Ethical’ Bag of Coffee

You’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers typically make, you figure it might be...

2023.10.16

brandingcertificationsColumnsconsumer trendsdirect tradeeconomic sustainabilityenvironmental sustainabilitygroceryMarketingsingle-originSpencer M. Rossコーヒー

Coffee Consumer Trends: Inside the NCA’s Fall 2023 Report

Overall coffee consumption has remained remarkably steady among United States coffee drinkers, while variables such as where drinks are consumed and what exactly is consumed continue to shift in the...

2023.09.20

consumer trendsCorporateIndustryMarket NewsMarketingNational Coffee AssociationNational Coffee Data TrendsNCA National Coffee Drinking TrendsresearchRetailRoastingUnited Statesコーヒー