branding

Sacramento’s Opal Coffee Club Introducing One Coffee Gem at a Time

Sacramento, California-based Camellia Coffee Roasters has introduced an independent sub-brand called the Opal Coffee Club, designed to promote exceptional coffees that might not fit into Camellia’s normal roster. “While cupping...

2024.04.05

brandingCaliforniaCalifornia/PacificCamellia Coffee RoastersCamilla YuanChimaltenangoCraft/OperationsDavid SolanoGuatemalainca Concepción Buena VistaMarketingMicroOpal Coffee ClubRoastingRob WatsonrumRyan HardenSacramentoSan Martin JilotepequeZacapa Rumコーヒー

Darleen Scherer Leads New Coffee Consulting/Marketing Firm Black Sheep

Longtime coffee professional and marketing expert Darleen Scherer has launched a new coffee-focused consulting and marketing firm called Black Sheep. Working with a strategic team of graphic designers, developers, photographers...

2024.04.03

Black SheepbrandingBusiness OperationsconsultanciesconsultantsCorporateCraft/OperationsDarleen SchererGorilla CoffeeIndustryMarketingPeopleRetailRoastingSupercrown Coffee RoastersUnited Statesコーヒー

Design Details: Modern Times Goes for the Gold

San Diego’s Modern Times Beer + Coffee has a whole new shine in its coffee packaging, led by reflective gold on white. Made from 100% LDPE plastic (plastic #4), which...

2024.03.27

brandingColumnsCraft/OperationsDesign Detailsgraphic designKatherine von ThelenMarketingMicroModern TimespackagingRoastingSan Diegoコーヒー

Look Alive Coffee Springs to Life in St. Petersburg, Florida

Heads up, coffee drinkers in St. Petersburg, Florida: A new roasting company called Look Alive Coffee is kicking out fresh roasts with a dash of surf and punk attitude. Founded...

2024.03.18

brandingCraft/OperationsFloridaKelly PackardLook Alive CoffeeMarketingMicroMikey PritchardRoastingSouth/SouthwestSt. Petersburgコーヒー

Italian Equipment Specialist Gruppo Cimbali is Now Cimbali Group

Reflecting both company growth and product innovation, Italian coffee machinery conglomerate Gruppo Cimbali has rebranded to become Cimbali Group. The group, which traces its origins back to a small copper...

2023.11.15

brandingCasadioCimbali GroupCorporateEventsFaemaGiuseppe CimbaliGruppo CimbaliHost MilanHostMilano 2023IndustryInternationalLa CimbaliMarketingMarta KokosarMUMACMumac AcademyMumac MuseumProductsSlayerコーヒー

Navigating the Complex Buzzwords Behind an ‘Ethical’ Bag of Coffee

You’re shopping for a bag of coffee beans at the grocery store. After reading about the effects of climate change and how little farmers typically make, you figure it might be...

2023.10.16

brandingcertificationsColumnsconsumer trendsdirect tradeeconomic sustainabilityenvironmental sustainabilitygroceryMarketingsingle-originSpencer M. Rossコーヒー

Whole Foods Rebrands House Coffee Line, Drops Allegro Name

Amazon subsidiary Whole Foods Market this week introduced a rebranding to its core in-house bagged coffee lineup, moving away from the Allegro Coffee name in favor of the Whole Foods...

2023.10.04

Allegro CoffeeAllegro Coffee RoastersAmazonbrandingBusiness OperationscertificationsCoffee Quality InstituteCorporateCraft/OperationsIndustryKelly AmorosoMacroMarketingPlains/RockiesProductsQ CoffeeRetailRoastingUnited StatesVSSWhole FoodsWhole Foods Sourced for Goodコーヒー

At 30, Brazilian Coffee Coop Expocacer Rebrands, Expands Specialty Focus

One of the world’s largest coffee producer cooperatives, Brazil’s Expocacer, has rebranded with a new name and a focus on more sustainable agriculture and differentiation in the global specialty coffee...

2023.09.07

brandingBrazilBrazil Designation of OriginCerrado MineirocooperativesCorporatedesignation of originExpocacerFarmer Issuesgreen coffeeIndustryInternationalMarket NewsMarketingMinas GeraisOriginPatos de MinasPatrocínioRicardo BartholoSimão Pedro de LimaSouth AmericaSustainabilityコーヒー