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Kopi Kenangan CEO Edward Tirtanata (third from right) at the brand’s first site in Singapore last year | Photo credit: Kopi Kenangan
Indonesia’s Kopi Kenangan has announced plans to scale its international footprint with first stores in the Philippines and India.
The fast-growing coffee chain will make its Philippines debut in October 2024 with an outlet within the SM Mall of Asia in Pasay City. In a press release, the business said it will focus outlet growth on shopping centres, with 10 stores planned for its initial expansion phase in the Southeast Asian market.
Jakarta-based Kopi Kenangan is also seeking to form a licensing agreement with a local F&B businesses in India to tap into rising out-of-home coffee consumption among the country’s younger consumers and expects to open its first store in early 2025.
Founded in August 2017, Kopi Kenangan is one of the largest branded coffee chains in Indonesia with over 900 outlets across 60 cities.
The brand, which trades as Kenangan Coffee outside of Indonesia, made its international debut in Malaysia in October 2022 and expanded to Singapore in September 2023 – currently operating 48 and seven sites in each market respectively.
“Our expansion into Malaysia and Singapore is a testament to our commitment to serving quality coffee to more people around the world. Moving forward, our hope is to continue expanding our reach by opening 500 international Kenangan Coffee outlets across various countries,” said Edward Tirtanata, Founder and CEO, Kopi Kenangan.
Kopi Kenangan, which previously outlined a goal of reaching 1,800 outlets globally by 2026, is now seeking to reach 2,000 stores in its home market by 2027, according to Tirtanata.
The coffee chain’s imminent expansion to the Philippines comes as Malaysia’s ZUS Coffee and Indonesia’s Tomoro Coffee seek to gain market share from established brands, such as Dunkin’ and Starbucks, which have operated in the country since 1981 and 1997 respectively.
ZUS Coffee launched in the Philippines in September 2023 and is seeking to scale from 16 sites to 150 by the end of 2024. Meanwhile, Tomoro Coffee entered the market in April 2024 and has opened eight stores to-date. In June 2024, the Jakarta-based operator announced it would invest $10m to accelerate outlet growth in the Philippines with plans to open 100 franchised stores over the next 12 months.
