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Roastea co-founders Anurag and Chaitanya Bhamidipaty | Photo credit: Roastea
Indian self-serve, vending and café business Roastea has appointed BigTrunk Communications as its new digital marketing agency.
The agreement includes social media, digital campaigns, influencer marketing and content creation to boost online traffic for Roastea’s B2B and B2C channels.
Founded in 2019, Roastea operates a 1,000-unit self-serve coffee network across India alongside a vending units and a 12-store café business.
“As we embark on a path of ambitious expansion with plans to launch 20 new outlets in 2023, finding the right digital ally was paramount. BigTrunk’s expertise in crafting captivating narratives and innovative strategies aligns perfectly with our vision,” said Roastea co-founder Chaitanya Bhamidipaty.
