Fairtrade charity says people are making ‘conscious’ choice to buy its products

Group praises nearly 70% of UK adults who bought Fairtrade products in past year despite cost of living crisis

Nearly 70% of UK adults have bought Fairtrade products such as bananas, tea or coffee in the past year despite pressure on personal finances, as concern that the climate crisis could push up the price of imported food drives “conscious consumerism”, the charity said.

Against the backdrop of this year’s big spikes in the price of coffee and cocoa, a YouGov poll, commissioned by the Fairtrade Foundation, revealed that 79% of Britons were concerned that climate breakdown could affect the price of food while 69% were worried it could disrupt supply to the UK.