China’s ‘First Coffee Village’ Brewing Up Change Amid Digital Transformation as Jobseekers Give It a Shot, Tourists Take a Sip

Wang Jiawei, a farmer in southwest China, has been proud of his village’s Arabica coffee beans, which have not attracted local adults to leave. The coffee-bean output and price were too low to support the 2,200 people living in Xinzhai, which promotes itself as “the first coffee village in China.” Farmers were generally more inclined […]