Whole Foods Rebrands House Coffee Line, Drops Allegro Name
Amazon subsidiary Whole Foods Market this week introduced a rebranding to its core in-house bagged coffee lineup, moving away from the Allegro Coffee name in favor of the Whole Foods...
2023.10.04
Allegro CoffeeAllegro Coffee RoastersAmazonbrandingBusiness OperationscertificationsCoffee Quality InstituteCorporateCraft/OperationsIndustryKelly AmorosoMacroMarketingPlains/RockiesProductsQ CoffeeRetailRoastingUnited StatesVSSWhole FoodsWhole Foods Sourced for Goodコーヒー