India’s First Coffee outlines plan to open 35 stores by the end of 2024

First Coffee co founders Sohrab Sitaram (left), Shiv Dhawan (centre) and Chandini Purnesha (right) | Photo credit: First Coffee

India’s First Coffee is seeking to significantly scale its on-the-go specialty coffee shop concept to reach 35 sites by the end of 2024. 
 

Founded in 2023 as India’s ‘first single origin, single estate coffee business’, First Coffee opened its debut store at New Delhi’s Pacific Outlet Mall in April 2024 before launching two further outlets in the Indian capital later in the same month. 

In a press release, First Coffee said its focus on mobile ordering, delivery and minimalist store aesthetic would appeal to a broad range of customers, inlcuding ‘Zoomers, Millennials and Gen Xers’ The brand’s premium beverage menu features a wide range of flavoured coffees, cold brews and bubble teas, which are particularly popular among younger consumers. 

“We are ushering in a new era of elevated coffee experiences. Our premium quality coffee is tailored to the discerning palates of the youth, providing an exceptional coffee journey that celebrates the scene of artisanal cultivation,” said Chandini Purnesh, co-founder of First Coffee and owner of the Harley Estate coffee farm in Chikmagalur, which supplies the coffee operator. 

India’s domestic specialty coffee segment is becoming increasingly competitive as more start-ups and entrepeneurs seek a slice of the country’s booming coffee shop market.

Boutique chains Third Wave Coffee and Blue Tokai Coffee Roasters each received significant investment last year to build upon their respective 110 and 102-store footprints.