Vietnamese cafe chain Three O’Clock is expanding to South Asia, opening four stores in India, Nepal, Sri Lanka, and Bangladesh, with plans to open at least 100 stores in the region over the next 10 years.
Established in Ho Chi Minh City in 2016, Three O’Clock runs 10 outlets in Vietnam with 24/7 service.
Its coffee menu includes espressos and Americanos, as well as more unconventional salted coffees and espresso tiramisus. Its milk tea menu features jasmine, oolong, avocado teas and full-leaf black teas.
Founder and CEO Thuan Nguyen called the expansion a “strategic step” to elevate Vietnam’s coffee brand internationally.
The company signed an agreement with FranGrobal, allowing the latter exclusive rights to open international franchises.
FranGrobal is an international business extension of franchising solutions firm Franchise India Holdings Limited.
The first Three O’Clock store in India will open in May, with prime cities such as Bangalore, Chennai, Hyderabad, Mumbai, and Delhi to be the early focus.
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