TORONTO, Canada — Lavazza, the globally renowned Italian coffee brand, is bringing a taste of Italy as the official coffee partner of the 50th Toronto International Film Festival (TIFF). From September 4–14, festivalgoers can sip Lavazza’s premium blends, explore immersive vintage cinema-inspired experiences, and connect over exceptional coffee at one of the world’s most celebrated cultural events. As a proud champion of arts and culture, Lavazza’s return to TIFF underscores its commitment to creativity, community, and cultural connection in Canada.
Festival attendees will find Lavazza coffee at select locations throughout TIFF, including Festival Street, the Industry Centre Café at the Hyatt Regency, the Industry Conference at Glenn Gould Studios, TIFF Lightbox, and major theatres, including Roy Thomson Hall, Princess of Wales Theatre, and Royal Alexandra Theatre. Lavazza will also be featured at Cinema Center (Sept 5–11), the Festival’s private media and hospitality hub for press junkets, receptions, and special events.
For those strolling festival street, they can experience Lavazza’s centrepiece activation at David Pecaut Square. Inspired by vintage Italian cinema, the experience will feature an interactive photo opportunity and a custom postcard with Lavazza’s beloved mascot, Luigi. Guests can then enjoy a refreshing Lavazza Cold Brew alongside the signature Lavazza Qualità Oro blend — a perfect pairing of tradition and flavour.
“We’re honoured to be part of TIFF 50, a celebration of the power of global storytelling,” said Daniele Foti, Marketing VP of Lavazza North America. “At Lavazza, coffee and storytelling share the same purpose — bringing people together. This year, we’re debuting a vintage Italian cinema-inspired experience, inviting guests to step into our heritage, savour our signature blends, and share a taste of Italy with festivalgoers from around the world.”
This year’s partnership is part of Lavazza’s ongoing global commitment to support arts and culture while expanding its presence in Canada. By blending film, culture, and exceptional coffee, Lavazza invites festivalgoers to slow down, savour the moment, and be inspired.
Visit tiff.net for more information.
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