A pop-up Costa Coffee kiosk at the Paris La Défense Arena in the Paris suburb Nanterre | Photo credit: Costa Coffee
UK-based Costa Coffee will operate branded pop-up sites across France this summer as part of its role as the Official Worldwide Coffee Partner for the Paris 2024 Olympic and Paralympic Games.
The Coca-Cola owned coffee chain will open temporary ‘pods’ across some of the event’s key venues, including the Athletes’ Village, Place de la Concorde, the Eiffel Tower, Roland-Garros, Versailles and Le Golf National.
“We are extremely proud to be the Official Worldwide Coffee Partner for the Paris Olympic and Paralympic Games this Summer, bringing the Costa Coffee experience to the Games for athletes and fans gathering from all over the world.
The Olympics and Paralympics represent great opportunities for our brand to connect with spectators, and we look forward to showcasing our beloved range of beverages at such a high-profile event,” said Sam O’Brien, Managing Director EMENA, Costa Coffee.