Coffee News Recap, 26 Jul: Fairtrade issues statement on rising coffee prices, Luckin reaches 20,000-store milestone & other stories

Every Friday, Perfect Daily Grind rounds up the top coffee industry news from the previous week. 

Here are this week’s stories – the word of the week is launch.

Mon, 22 Jul

  • Fairtrade issues statement on rising coffee prices. In a recent statement, the Fairtrade Foundation said recent green coffee price hikes are likely to destabilise the supply chain and add pressure to farmers and co-ops, despite belief that higher prices are always beneficial. (Bonn, Germany)
  • Panera Brands considers Caribou Coffee sale. Backed by JAB Holding, Panera Brands is also exploring the sale of its bagel chains, including Einstein Bros – projected to be over US $1.5 billion in total. Bank of America will manage the transaction, with interest growing from restaurant operators and private equity firms. (New York City, New York, US)
  • STōK Cold Brew launches limited-edition Wrexham AFC-branded bottles. The co-branded packaging for Wrexham AFC – which is the world’s third-oldest professional football team – was unveiled at the LA Wrex Coast Tour kick-off party. The limited-edition bottles are available in grocery stores across in the US in Unsweet and Not Too Sweet flavours. (Broomfield, Colorado, US)
  • Driftaway Coffee releases new Rising Tide Collection. The new line features unique coffees, including a natural Aji from Luz Helena Salazar and an anaerobic Chiroso from Nestor Lasso. Buyers also have the chance to virtually meet the producers. (New York City, New York, US)

Tue, 23 Jul

  • This year’s International Coffee Convention to be held on 17 & 18 October. International Coffee Organisation Executive Director Vanusia Nogueira will inaugurate the convention, with this year’s theme of “coffee in transition”. Key sessions will address the commercial viability of different coffee species, land use and deforestation policies, sustainable use of coffee by-products, and coffee’s nutritional impact and health claims. (Mannheim, Germany)
  • El Salavdor’s President launches Bean of Fire coffee brand. Bukele said the company is a “passion project” to showcase the country’s coffee heritage and high-quality varieties. Available to buy in the US, Bean of Fire has pledged to donate 200lbs of coffee and sugar daily to Salvadoran businesses, which Bukele says is an effort to support local entrepreneurs and encourage expatriates to also give back. (San Salvador, El Salvador)
  • FiXX Coffee celebrates 20th anniversary. FiXX Coffee is Ireland’s first and only woman-owned coffee business and has now sold more than 1 million kg of roasted coffee. To celebrate this milestone and two decades of operating, the roaster is offering 20% off its Selection Box. (Dublin, Ireland)

Wed, 24 Jul

  • Pachamama Coffee among winners at 2024 Sustainable Food Award. The global co-operative – which is owned by farmers in Peru, Nicaragua, Guatemala, Mexico, and Ethiopia – won the Sustainability Pioneer category at this year’s awards programme for its producer-owned business model. (Sacramento, California, US)
  • Volcafe appoints Raphaelle Peinado as new Sustainability Director. Peinado will spearhead Volcafe’s global sustainability initiatives and partnerships, and collaborate with parent company ED&F Man Commodities on group strategies. She previously led Sucden’s Cocoa department sustainability strategy and has a background in international sustainability projects. (Winterthur, Switzerland)

Thu, 25 Jul

  • Mayorga Coffee donates 30,000 coffee seedlings to smallholders in Guatemala. Cultivated by certified organic Finca La Hermosa, the seedlings – which are 70% Marsellesa and 30% Catuaí, Caturra, Bourbon, Pacamara, and Gesha varieties – were distributed to local co-op members and non-members. The donation will generate US $2.8 million in income for the local farming community. (Acatenango, Chimaltenango, Guatemala)
  • IWCA opens Greek chapter. Led by Marilena Kouidou, the latest IWCA chapter signed an MoU with Executive Director Blanca Castro at WoC Copenhagen. The new chapter supports the organisation’s global mission to increase women’s participation in the coffee industry and celebrate historic Greek coffee culture. (Copenhagen, Denmark)

Fri, 26 Jul

  • Second edition of Expo Cafeto attracts more than 3,000 attendees. The event included 25 national and international exhibitors, as well as a series of lectures and cuppings. Expo Cafeto also hosted two competitions, with Julian Allende announced as the winner of the 2024 Cafeto Latte Art championship and Emanuel Beltran Lamas as the 2024 Cafeto Brew Off champion. (Córdoba, Argentina)
  • DREO launches smart home BaristaMaker milk foamer. The BaristaMaker is compatible with all types of milk, and will be available on Kickstarter from 13 August. DREO also announced brand ambassador partnerships with 2024 World Barista Champion Mikael Jasin, 2022 World Barista Champion Anthony Douglas, and 2017 World Barista Champion Dale Harris.
  • Sucafina publishes 2023 sustainability report. In its latest report, the green coffee trader highlights how it supported over 178,770 producers last year, assessed more than 167,000 farms for deforestation risk, and raised over US $6 million through its Kahawatu foundation to support farming communities. (Geneva, Switzerland)
  • Exigí Buen Cafe 2024 to take place on 2 September. The 11th edition will take place at the Hilton Hotel in Puerto Madero, Buenos Aires. Every year, the expo attracts more than 8,000 international attendees. Key event features will include coffee tastings led by Exigí Buen Café Barista School instructors and several competitions, including the 2025 Argentinian Barista, Latte Art, and Coffee in Good Spirits Championships. (Buenos Aires, Argentina)
  • The 2024 Territorio Café event scheduled for 10 August. The second edition of the event will be held at the Megapolis hotel in Panama City. The expo will include a trade show exhibition, a Producers Village, workshops, tastings, and competitions – including the the 2024 Panamanian AeroPress Championship. (Panama City, Panama)
A man collects green coffee from a raised bed.

Here are a few coffee news stories from previous weeks that you might find interesting. Take a look:

  • Fri, 19 Jul – Coffee Island debuts in East Asia with new Hong Kong store. The Greek coffee chain marked its launch at the K11 Art Mall with a special event, where Managing Director Panagiotis Konstantinopoulos showcased the brand’s specialty coffee range. A spokesperson noted Hong Kong as a key milestone in the company’s 2024 growth strategy, aiming for new partnerships and market expansion. (Athens, Greece)

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Want to keep up with current affairs in the coffee industry? Check out last week’s coffee news stories and make sure to read the latest Coffee Intelligence News & Opinion piece on why Reborn Coffee’s acquisition of an iconic Korean bakery is sure to succeed.

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