Heytea’s Midtown Broadway store in New York | Photo credit: Heytea
Chinese tea chain Heytea has opened its first store in the US, a market it says holds ‘extraordinary significance’ for its international growth.
Founded in Guangdong in 2012, Heytea currently operates 3,000 stores across China. The brand opened its first international store in Singapore in 2018 and has entered the UK, Australia, Canada and Malaysia within the last six months.
In a press release Heytea said its US debut, in the high footfall Midtown Broadway district of New York, offers a multitude of new opportunities and underscores the brand’s confidence in the US tea market.
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“As the initial entry point for Heytea into the US market, New York holds extraordinary significance for the growth of our brand. Our goal is to drive an upgrade in the product landscape and continuously expand the space within the American tea drinks market,” said Yujia Gu, Vice President of Strategy, Heytea.
