Amos TverskyStudy: With Reusable Cup Schemes, Gambling Trumps Morality
Believe it or not, humans may not be drawn to reusable cup schemes due to a sense of moral duty or good old-fashioned guilt. What’s really going to draw them...
to-go cups
Amos Tversky
Accordion Paper CupDesign Details: The Accordion Paper Cup
A new coffee cup concept recently emerged from China, offering a playful take on to-go cup transportation. Oxymoronically pitched by its inventors as an “eco-friendly portable paper cup,” the new...
Business OperationsA Citywide Reusable Cup Scheme is Coming to California
Coffee retailers big and small are joining in a new city-wide reusable cup program in Petaluma, California, as the industry continues to produce daily mountains of single-use-product waste. The organizing...
Barista NewsStarbucks Workers United Organizing ‘Red Cup Day’ Strike
Labor organizing group Starbucks Workers United is coordinating a strike on Red Cup Day, an annual marketing event by Starbucks promoting holiday-themed cups and messaging. The union organizing group is...
Business OperationsUK Retailer M&S Rolls Introduces Plastics-Free To-Go Cups and Lids
UK-based retailer Marks & Spencer (M&S) is introducing plastic-free and recyclable to-go coffee cups and lids for hot drinks, a first for a major coffee chain. The company is introducing...