Amos TverskyStudy: With Reusable Cup Schemes, Gambling Trumps Morality Believe it or not, humans may not be drawn to reusable cup schemes due to a sense of moral duty or good old-fashioned guilt. What’s really going to draw them... 2025.01.30Amos TverskyBusiness OperationsCanadaDaniel Kahnemanenvironmental sustainabilityMarketingplasticresearchRetailreusable cupsscienceSimon Sheppardsingle-useto-go cupsUniversity of British ColumbiaコーヒーAmos TverskyBusiness OperationsCanadaDaniel Kahnemanenvironmental sustainabilityMarketingplasticresearchRetailreusable cupsscienceSimon Sheppardsingle-useto-go cupsUniversity of British Columbiaコーヒー
Amos Tversky