China’s Moutai, Luckin launch alcohol-tinged latte to woo young Chinese consumers

(marketscreener.com) Kweichow Moutai and coffee brand Luckin Coffee on Monday launched in China a latte advertised as containing the fiery Chinese spirit baijiu, as the Chinese luxury liquor maker aims to pull in more younger consumers. The 38 yuan "sauce-flavoured latte", which Luckin discounted to 19 yuan on the first day of sales, was one of the most...
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