A crowd watching the Australian Open outside of Melbourne Park in 2020 | Photo credit: Mitchell Luo
Luckin Coffee has become the Official Coffee Partner in China and South East Asia for the Australian Open tennis tournament.
The value-focused coffee chain’s logo will be displayed on TV and online broadcasts of the event, which takes place from 14-28 January 2024 at Melbourne Park Victoria.
More than 902,000 people attended the 2023 tournament, with a further 12.5 million watching on TV and online.
As part of the ‘multi-year partnership’, Luckin Coffee will also launch Australian Open co-branded products across its more than 13,270 stores in China and Singapore, including coffee cups and paper bags.
“As one of the largest coffee chain brands in China, the partnership between Luckin Coffee and the Australian Open will bring great synergy as both are leading brands representing healthy, high-quality lifestyles, and will help to promote our coffee to the world,” said Yang Fei, co-founder and Chief Growth Officer, Luckin Coffee.
The Australian Open is Luckin Coffee’s second tennis partnership within the last six months after it debuted as the Exclusive Coffee Partner at the China Open in September 2023.
